Our Little Story

Inspired by the devotion and the love of his mother Sonia for apparel & lingerie, Serge Zavzavadjian established in 1989, with his brother Berge, a wholesale company that distributed for more than 30 years the best international lingerie, underwear, and swimwear.

In 1992 the first lingerie concept store SONIA’Z BOUTIQUE was founded in Beirut, Lebanon, followed by seven others stores that had been in the best malls and department store.

Our Identity

The international lingerie celebrates all bodies, all styles and all types of women with contemporary, comfortable, trendy, casual and sexy apparels. Our store provides an exceptional range of designs in lingerie, underwear and pajama that meet every woman’s needs.

We also care for men and their comfort. We offer them a wide selection of cotton and flannel pajama that ensures maximum ease in style, and without any compromise.

Shop on our latest collection and get the best online shopping experience!